ProSiebenSat.1 Licensing

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Sweet & Easy-Enie backt
Sweet & Easy – Enie backt

This format is the first and only baking show on German TV. Charming, colourful, delicious and above all, easy – baking with Enie puts everyone in a good mood!

Four licence partners are already using these brand values for their product world. “Sweet & Easy – Enie backt” is part of the hit series “Hausgemacht” (Homemade) published by Tre Torri. On 160 pages, the baking cookbook present the most beautiful, most creative recipes from the programme – not only the classics but Enie’s personal favourites as well (available here).

For everyone who wants to watch all episodes with delicious recipes from Enie’s show again, DVD Producer Black Hill Pictures released the complete first season with all 10 episodes on DVD (available here).

Munich-based company DerGugl issued a sixx/Gugl limited edition with nine different mini-gugl cakes at the same time. A culinary highlight with some completely new recipes, such as apple/almond/nougat, caramel/sesame, and more.

And Günthart, a leading company in the confectionery decoration sector, has also secured a promotion licence to “Sweet & Easy – Enie backt”. It’s fun to decorate your baked goods!