ProSiebenSat.1 Licensing



We are looking back on extensive licensing experience, consulting more than 500 brands
over the past 46 years – such as BMW, Pumuckl and the Smurfs.
Our agency is part of one of the largest and most influential media companies, the ProSiebenSat.1 Media SE. Now we are rebooting our portfolio into a successful and broadly-expanded lifecycle portfolio.

Media Powerhouse

As one of the most successful media companies in Europe, our company has a strong and multifaceted portfolio, including TV-stations, VoD, MCN, various online and e-commerce platforms and many more.
We have a powerful multichannel-reach with more than 1 billion contacts each month.
As a dedicated licensing unit we and our brands benefit from these exceptional possibilities.


Our business model is based on three successful licensing strategies offering you unparalleled opportunities of choice and combination. Thereby, we provide every brand at every stage of the product cycle with a matched and custom-made solution.

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