ProSiebenSat.1 Licensing

 

The ProSiebenSat.1 Licensing GmbH is the licence transaction specialist of the ProSiebenSat.1 Group. It grants customers licence rights to channels and programmes, such as “Germany’s next Topmodel”, “The Voice of Germany” and “Galileo”. The company covers the entire licence evaluation value creation chain of TV formats and third-party rights. This includes licence brand development and positioning as well as tasks such as product design and development. In addition, ProSiebenSat.1 Licensing organises cross-brand cooperation measures between licence partners.

Since the marketing of precisely cross-linked concepts is steadily increasing in importance in the market, sales are completed via SevenOne AdFactory, the ProSiebenSat.1 360° marketer. After successfully managing the format brands, ProSiebenSat.1 Licensing is concentrating on expanding its brands in the entertainment and lifestyle areas.