ProSiebenSat.1 Licensing

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The brand to feel at home

A brand, that provides you with the comforting feeling of nest warmth.

We create a world for mothers and babies, which emphasizes essential values such as security, confidence and love.

FRITZ DER SPATZ is a little baby bird, who lives in a nearby forest. Together with his parents and friends, he experiences big and small adventures. With no superpower whatsoever, but with a lot of curiosity and confidence in himself.

As testimonial of he accompanies (expectant) mothers on the exciting and beautiful journey from family planning through pregnancy to young motherhood.


Core target group: women, 25-35 years
Mein Spatz