ProSiebenSat.1 Licensing



With its familiar, popular programmes and celebrities, SAT.1 is the channel for a large audience. Appealing, authentic and modern, SAT.1 has captivated, surprised and emotionally touched its viewers for over 25 years! In particular, its focus is on viewers in the 25–59 age group. SAT.1 offers its audience life in all its facets and colours. This is why the SAT.1 design is also colourful. The channel’s slogan, ‘Freut euch drauf’ (You’ll love it), proclaims this orientation and positive mood.

SAT.1 provides its viewers with strong, diverse programmes: in-house productions of outstanding German fiction, prize-winning TV series, comedy, TV events, major shows, contemporary magazine formats, successful US series and absorbing football events. SAT.1 stands for fascinating, emotional television entertainment.


Programme overview: German fiction, entertainment, information and infotainment, comedy and sport.
Target group: the 14–59 age range.